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ITVBe is a British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014,and is wholly funded by advertising and sponsorship. It is available free-to-air on all the major broadcasting platforms, including Freesat, Freeview, Sky and Virgin Media.The channel was first announced on 12 February 2014.